Teknosell was founded in 1987. Our mission back then was to turn engineers into businessmen. For this purpose the concept of Value Based Selling & Pricing was developed.
This concept became very popular and we delivered seminars and workshops to many clients.
When we realized that our training could have had much more impact, our CEO gathered creative minds and industry professionals and started developing an alternative to traditional training methods.
Teaching people what they should be doing is one thing, getting them to actually put it into practice is a different story. In 2011 the “Smarter Way” was born and has been a global success ever since. Through repetition and regular individual feedback over a longer period of time, we are able turn knowledge into skill and eventually achieve change of behaviour.
Today we are delivering Customer Service, Value Selling and Product Launch training in a smarter way to global work forces in 79 countries to more than 4000 people in 25 languages.
Lage Rosvall and Per-Anders Broman founded Teknosell in 1987. Our original mission was to train engineers in Swedish high-tech companies into businessmen. The concept of Value Based Selling & Pricing was developed, and delivered using traditional training methods such as conference room training or consulting. The concept became so successful, that Lage Rosvall wrote and published several books, that are still selling today.
1987 - 1998
We acted as consultants, coaches and sales trainers for many clients and we began specializing in calculating quantified customer values for high-tech solutions and services, and training salespeople to use them throughout the sales process.
1999 - 2010
The challenge we faced back then was that our content was great but our delivery method, which was based on traditional Off-the-Job-Training methods, failed to have the impact we hoped for. Driven by that knowledge we knew we had to come up with something much more effective if we really wanted to make a change. So we started building and testing "A Smarter Way' to deliver training.
2011 - 2013
We finally felt we built a method that showed the results we were after and we started to deliver the first programs to a handful of clients in Sweden. After making sure that our method worked in the desired way, we delivered an international pilot Value Selling program in 10 languages and 14 markets.
2014 - 2018
The results of the first international pilot were so good, that we had to expand rapidly to be able to cater for demand. We added customer service and product launch training to our delivery and started delivering in 79 markets and 25 languages.