Companies that do not offer the lowest price on their market have to explain the value of their products or services to motivate the buyer to purchase despite the price difference. In theory this is obvious, in practice not that easy.
We know from experience that all salespeople — newcomers as well as senior managers — will quickly show improvement in this area.
We coach your sales people individually, to help them collect necessary customer information, build the confidence to calculate customer values, and communicate them in a realistic way throughout the sales process.
We will be coaching your sales force for 3 to 6 months with short weekly tasks and individual performance evaluation that won't interrupt their daily work flow. In 4 Modules we will teach your staff the ins and outs of Value Selling such as objection handling and how to communicate customer value.