Sales coaching and value selling training
Train them like athletes, not attendees.
We teach your salespeople the right answer, call them every week to practice it in their own language, and measure the improvement.
Coaching in 30+ languages · ISO 27001 certified · Scored before and after
- Spanish
- German
- English
-
Brazilian
Portuguese
Why buy from you?
Four of our coaches, and 30+ languages in total.
Measured results
We don't report attendance. We report behaviour.
Everyone is scored on the same criteria at the start and again as the programme runs. These are movements from client programmes.
%
answer a price objection with value instead of conceding
At the start 26%
%
back the claim with a concrete technical example
At the start 7%
%
talk about the customer's value, not product features
At the start 29%
In their words
The ones who practice every week sell more.
“We ran a six-month value selling coaching programme with Teknosell for our truck salespeople and saw a clear pattern: salespeople who practised key skills every week sold more trucks.”
Christoffer DirmarkCountry ManagerMAN Truck & Bus Sweden / Lion’s Trucks AB
“From our first global coaching program with Teknosell, more than ten years ago, Scania saw a positive effect on sales. It’s not rocket science — if salespeople practice key skills every week, instead of every year, they will get better and more confident.”
Anders ForsbergHead of Core HRScania
“I have been working with global sales training for over twenty years, and Teknosell’s individual coaching is the only training method I have seen that really works. Most training efforts are one-off events, while weekly coaching in local languages delivers a measured change in skill and behaviour.”
Anders LindhCompetence Development ManagerScania Group
The training gap
Nobody would train a boxer like this.
Five fighters on plastic chairs. One flipchart. A man in a suit explaining footwork. Everyone agrees it was useful, and not one punch has been thrown.
It is roughly how most companies still train the people who carry their revenue. Knowing the answer and saying it out loud, under pressure, to a customer who has called your price too high, are two different skills. Only one of them is built by sitting still.
What a two-day workshop buys you
Skill spikes on the day, then falls away over the following weeks. That drop is well documented and completely normal. It is what memory does when nothing reinforces it.
Weekly practice trades the spike for a slope. Lower at first, and still climbing six months later.
How it works
Teach, practice, measure. Every week, so it sticks.
- TeachWe write the scenarios from your products, your market and your competitors, so your people learn the answer a customer would pay more for. No generic script library.
- PracticeA coach calls each person on a fixed weekly slot, in their own language, plays the customer and gives straight feedback. About ten minutes, between two customer visits.
- MeasureEvery call is scored on the same criteria. You see progress per person and per market, with the recordings to back it up.
Why weekly
One call is a chat. Thirty calls is a different salesperson.
A single ten-minute session is worth little on its own. That is the point: it is small enough that nobody finds a reason to skip it. What adds up is the repetition. The same hard question, answered a bit better each week, until it comes out steady in front of a real customer.
A first step
Hear your team's starting point
A coach runs the Why Buy question with two or three of your people, so you hear how they answer it today before you decide anything.
Ask a coach to listen
Start free
The Value Selling Portal: everything we use, in one place.
Practice the answer to “Why should I buy from you?” on your own, with an AI customer, or with one of our coaches. One free account opens the toolbox today, and we email you as each new part goes live.
Practice on your own
Practice with an AI customer
Programmes
Three programmes, one format
A coach every week8 to 10 minutes, on a fixed slot
In their own languageMore than 30 to choose from
Your own scenariosYour products, your competitors
Progress you can seePer person and per market
Why should I buy from you when I can get the same thing eight percent cheaper down the road?Value SellingFor sales teams Answering the price objection without conceding Backing the claim with a real example Putting a number on the value
I have been waiting two weeks for my vehicle and nobody has called me. Is it ready or not?Customer ServiceFor service teams Handling a complaint under pressure Explaining a decision so it doesn't read as a brush-off Spotting the moment service becomes sales
What is actually new on this model, and what does it do for an operation like mine?Product and Value TrainingFor launches and product teams New product and range launches Turning features into something the customer feels Competitor and legacy range comparisons
A note from the founder
I have sat through a lot of bad training.
Most of it was well made. Good slides, decent trainers, sensible content. And almost none of it changed what anyone said to a customer on the Monday afterwards.
So we stopped building courses and started making phone calls. Every week, a real coach, a real scenario, in the language they sell in. For twenty years now. It is a far less impressive thing to put on a slide, and it is the part that works.
Kristian Rosvall Founder, Teknosell
Questions
Before you ask
What is practice coaching?
Sales training that happens on the phone instead of in a classroom. A coach calls each salesperson on a fixed weekly slot, plays the customer, and gives straight feedback on the answer. About ten minutes a week, so the skill is built by doing it, not by hearing about it.
Who do you work with?
Mostly industrial and manufacturing companies whose sales and service teams sell against cheaper competitors: trucks, machines, equipment and the service around them. Clients include Scania, Volvo, MAN, DeLaval, ABB and Mercedes-Benz.
Which languages do you coach in?
More than 30. Every salesperson practices with a native-speaking coach in the language they sell in, and is scored on the same criteria as everyone else, so you can compare markets.
What is value selling training?
Training salespeople to answer "why should I buy from you?" with what the customer gains rather than what the product has, so the conversation moves off price. Our Value Selling programme drills that answer every week.
How do you measure the improvement?
Every call is scored on the same criteria from the first week. You see progress per person and per market, with the recordings to back it up.
What does it cost?
It depends on the programme and the size of the team. The Value Selling Portal lists the price of each step, from the free first session to the full programme. For a team, we quote after a 20-minute call.
Can we try it before we buy?
Yes. The Value Selling Portal is free: the toolbox for managers, an e-learning for salespeople, Bob the AI customer and one free practice session with a coach.
Is our data safe?
Teknosell is ISO 27001 certified, and the recordings are your data. See our information security and privacy policy.
Let's talk
Want to hear how your team sounds?
Tell us a bit about them and we will come back within one working day, usually with an awkward question or two.
ISO 27001 certified · ISOQAR registered · GDPR, EU data handling · Native coaches in 30+ languages
Thanks, we have got it.
Kristian or one of the coaches will be in touch within one working day.