“Why should I buy from you?”
We help you practice the answer: on your own, with an AI customer, or with a coach.
Your portal is open.
The toolbox, the Value Selling e-learning and Bob, our AI customer, are ready now.
Book your free practice sessionYour Value Selling Portal
The toolbox, the Value Selling e-learning and Bob, our AI customer, are open.
Three ways to practice
Learn the answer first, then say it out loud until it holds under pressure. Not sure where to begin? Book the free session and hear where you stand.
- Open now
- Coming soon, free account holders first
- With a coach, priced per participant
Practice on your own
Learn the answer first, at your own pace
Open nowFor managersValue Selling ToolboxAsk your team the question, score every answer and coach the gap in four weeks.
Open nowFor salespeopleValue Selling e-learningWhere we suggest salespeople start: seven short lessons to build their own answer to “Why buy from you?”
Coming soonFor salespeopleAdvanced Value SellingPut a number on your value: savings, productivity and ROI a finance team accepts.Practice with an AI customer
Say it out loud, as often as you like
Practice with a coach
A real person who listens, gives feedback and motivates
FreeFor salespeopleFor managersFree first practice sessionA native-speaking coach asks you the question on a short call and tells you which of the criteria your answer meets.
+17 languagesBook my free session
€200 / managerFor managersManager Support ProgrammeFive short sessions over two months while you run the toolbox with your own team. The first one is free.
€200 / participantFor salespeopleWhy Buy crash courseFour coached sessions in one month, with a measured improvement or your money back.
€400 / participantFor salespeopleValue Selling programmeWeekly coaching on your own products: questions, value, objections and real scenarios.
€400 / participantFor salespeopleAdvanced Value Selling programmeCalculate and communicate value and ROI with confidence, coached call by call.
Questions
Before you start
Is the Value Selling Portal really free?
Yes. The toolbox for managers, the Value Selling e-learning for salespeople, Bob the AI customer and one first practice session with a coach are free. Only the coached programmes cost money, and each one shows its price here.
Do I need an account?
The first module of the toolbox and the first lesson of the e-learning open without one. A free account opens the rest, and keeps your progress on every device. There is no password: you sign in with a code we email you.
Who is Bob?
Bob is an AI customer, not a real person. He asks you "Why should I buy from you?", you answer out loud, and you see what you said against the four steps our coaches listen for. Ask him as often as you like. Practice with Bob.
What happens in the free session with a coach?
About 20 minutes on Teams with a native-speaking coach: a few questions about your market, then the question every customer asks. You hear what already works and the one thing to practice next.
Which languages?
The toolbox, the e-learning and Bob are in English. Our coaches work in more than 30 languages, so the free session and the programmes can be in yours.
I lead a sales team. Where do I start?
With the Value Selling Toolbox: ask each salesperson the question, note the answer on one card, and build better answers together in meetings you already hold. Send the e-learning to your salespeople, or ask us to run the practice with a crash course or the Value Selling programme.
What happens to my data?
We use your email to run your account and, if you ask for it, to tell you when a new part opens. What you say to Bob is not stored and not used to train any AI model. Details are in our privacy policy.
